UBSI Students Advance to National Entrepreneurship Program with "Cilok Cinta" Business

A team of students from the Management Study Program at Universitas Bina Sarana Informatika (UBSI) has successfully advanced to the national student entrepreneurship development program, P2MW. Their innovative culinary business, "Cilok Cinta," which offers traditional Indonesian snacks with modern presentation and digital marketing strategies, captured the attention of the selection committee.

The "Cilok Cinta" business focuses on traditional cilok (a type of Indonesian meatball snack) with various flavors, presented in a modern style. The venture targets young consumers by emphasizing quality, a unique brand identity, and extensive use of digital marketing to reach a wider market. Team leader Muhammad Onang Febriandi expressed gratitude for the achievement, stating that the opportunity to participate in P2MW motivates them to further develop their business and hopes it inspires other students to start their own ventures early.

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We are very grateful to have passed the P2MW selection. This is a motivation for us to develop the Cilok Cinta business so that it is known more widely. We hope this business opens new opportunities and inspires other students to dare to start a business from an early age.

Febriandi explained that the business idea originated from a desire to create a culinary product that is familiar to the public but offers added value through innovation and contemporary marketing approaches. The P2MW program is designed to foster sustainable business development among students, providing them with opportunities to strengthen their business models, enhance their operational capacity, and hone their entrepreneurial skills.

Mugi Raharjo, Head of UBSI's Business Incubator and BSI Entrepreneur Center (BEC), praised the students' accomplishment, viewing it as a demonstration of their ability to apply academic knowledge to real-world business practices. He expressed hope that the "Cilok Cinta" team would continue to grow and serve as an inspiration for other UBSI students to pursue entrepreneurship.

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I hope the Cilok Cinta team continues to grow and becomes an inspiration for other students to keep creating and becoming entrepreneurs.