Uganda Wildlife Authority Launches Influencer Campaign to Boost Domestic Tourism

The Uganda Wildlife Authority (UWA) has initiated the 'Open Park Days Influencer Campaign,' a new drive to inspire Ugandans to explore their nation's protected areas. The campaign leverages the power of social media influencers and bloggers to tell authentic stories about Uganda's natural heritage, aiming to boost domestic tourism and conservation awareness.

The initiative kicked off at Murchison Falls National Park, where content creators experienced the country's wildlife, landscapes, and unique tourism offerings firsthand. From September 25th to 27th, 'Open Park Days' will grant Ugandans special access to some of the most iconic national parks, including Murchison Falls, Queen Elizabeth, Lake Mburo, and Kidepo Valley National Parks. Several wildlife reserves are also included in the program.

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UWA Ag. Executive Director, Afande Charles Tumwesigye, urged the influencers to tell Uganda’s conservation story accurately and authentically by working closely with UWA staff.

UWA Acting Executive Director, Afande Charles Tumwesigye, urged the participating influencers to accurately and authentically convey Uganda's conservation narrative, working closely with UWA staff. He emphasized that this campaign aligns with UWA's commitment to making natural heritage more accessible and encouraging citizens to engage directly with the parks. The primate parks, however, are not part of this open park initiative.

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Speaking at the event, Uganda Tourism Board CEO Ms. Juliana Kagwa encouraged the influencers to proudly tell Uganda’s story, emphasizing that promoting the country is a shared responsibility.

Ms. Juliana Kagwa, CEO of the Uganda Tourism Board (UTB), encouraged influencers to be proud ambassadors for Uganda, highlighting that promoting the country is a collective responsibility. UTB is supporting the campaign by providing vehicles to facilitate activations across the country. Dorcus Rukundo, UWA's Acting Commissioner for Tourism & Business Development, encouraged young people to embrace domestic tourism, connect with nature, and inspire others through meaningful safari experiences.

The campaign promises immersive park experiences, wildlife encounters, and conservation education. Through engaging digital content, it aims to inspire more Ugandans to explore, appreciate, and ultimately protect their natural heritage. The Uganda Tourism Board is a key partner, reinforcing the message that domestic tourism is vital for a resilient tourism industry.

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UWA Ag. Commissioner for Tourism & Business Development, Dorcus Rukundo, encouraged young people to embrace domestic tourism, connect with nature, and inspire others to discover Uganda’s unique attractions through meaningful Uganda safari experiences.