UIKA Bogor's EBICON Conference Explores Digital Innovation for Business Resilience

The Faculty of Economics and Business (FEB) at Universitas Ibn Khaldun (UIKA) Bogor successfully hosted its 5th Economy and Business Conference (EBICON). The event, themed "Digital Innovation and Creative Economy: Building Resilient Businesses in the Age of Disruption," took place on July 16, 2026, at the university's Auditorium Prof Abdullah Siddiq, SH, in Bogor. The conference adopted a hybrid format, accommodating both in-person and online participants.

As an annual international academic forum, EBICON serves as a strategic meeting point for academics, researchers, practitioners, students, and policymakers from various countries. This year's conference saw significant enthusiasm, with over 200 participants attending in person and more than 100 joining online. The event was officially opened by Prof. Dr. Hj. Maimunah Sa’diyah, M.Ag, the Vice Rector I for Academic Affairs, who represented the Rector of UIKA Bogor. She emphasized the crucial role of higher education institutions as innovation hubs amidst economic uncertainty, stating, "Digital transformation has completely changed how we learn, work, and do business. Creativity and adaptive leadership are now crucial assets."

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Digital transformation has completely changed how we learn, work, and do business. Creativity and adaptive leadership are now crucial assets.

Prof. Dr. Hj. Immas Nurhayati, SE, MSM, Dean of FEB UIKA Bogor, encouraged an optimistic view of the era of disruption, seeing it as a space for new opportunities. She highlighted digital innovation and the strengthening of the creative economy as primary drivers of competitiveness. "Through EBICON 5th, we facilitate the exchange of ideas and dissemination of research findings to generate concrete recommendations from various countries that will be directly beneficial to business actors, including strengthening the MSME sector," Immas stated.

The conference featured a keynote address by Cecep Rukendi, S.Sos., MBA, Deputy for Creative Economy of the Ministry of Creative Economy, who discussed national strategies for developing Indonesia's creative economy in the digital age. He stressed the importance of reinforcing the digital creative economy ecosystem as a pillar of national economic development amid rapid technological transformation. Prof. Jun Kumamoto, Ph.D., from Tokyo Gakuen University in Japan, presented "Japanese Lessons for Resilient Creative Business in the Age of AI Platforms," emphasizing a marketing-oriented approach and the use of Direct-to-Consumer (D2C) models, digital payment systems, and digital creativity for adaptation under AI platform disruption. Jau-Rong (Kelly) Chen, Ph.D., from Ming Chi University of Technology in Taiwan, explored "Sustainable Digital Innovation in Emerging Economies: A University Social Responsibility Perspective from Taiwan."

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Through EBICON ke-5, we facilitate the exchange of ideas and dissemination of research findings to generate concrete recommendations from various countries that will be directly beneficial to business actors, including strengthening the MSME sector