Uniqlo Indonesia launches new hijab collection

Uniqlo Indonesia is set to expand its modest wear offerings by introducing a dedicated hijab collection starting August 10, 2026. This move aims to cater to the increasingly dynamic lifestyles and diverse needs of Muslim women, who require hijabs suitable for various activities beyond daily wear, including work, sports, and special events.

The new collection will complement Uniqlo's existing modest wear products like inner hijabs (ciput) and cuffs. Lisqia Lalantika, Marketing Manager of Uniqlo Indonesia, acknowledged that each woman's choice of hijab depends on her specific activities, lifestyle, and personal preferences. She noted that customer feedback, especially from Muslim women in Indonesia and Malaysia, played a significant role in developing this new category.

“

We realize that the needs of every woman for a hijab are never the same, depending on their activities, lifestyle, and preferences.

The hijab collection will comprise three distinct types: Hijab Georgette, Hijab Satin, and Hijab AIRism UV Protection. The Georgette hijab, a pashmina style, is characterized by its smooth texture, ease of styling, and resistance to creasing, available in 12 colors. The Satin hijab, also a pashmina, offers a lustrous finish suitable for both daily wear and specific occasions, with six color options.

The AIRism UV Protection hijab is designed as an instant triangle hijab for ease of use during dynamic activities. Its AIRism material is lightweight, absorbent, quick-drying, and provides UV protection, offered in eight colors. Celebrities Ayudia Bing Slamet and Tantri Namirah, who attended the launch, shared their experiences, with Ayudia emphasizing comfort and versatility, particularly favoring the Georgette hijab for her multifaceted roles as a mother, entrepreneur, and content creator.

“

In one day I can fulfill many roles, from managing household and family, meetings, to filming. For me, a comfortable hijab is no longer just an accessory, but something that truly supports activities.