UNM Trains Cipinang Melayu PKK on AI-Powered Branding to Boost Eco-Enzyme Product Marketability

Universitas Nusa Mandiri (UNM) is actively engaging in community service by equipping members of PKK RW 012 in Cipinang Melayu, East Jakarta, with essential branding and marketing skills for their eco-enzyme derivative products. The initiative, led by the PKM-PM EcoWorth student team, aims to transform these products into economically viable assets.

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Through this training, we want to provide understanding that a product needs a strong identity and the right marketing strategy to have selling value.

The training session focused on developing a strong product identity, covering aspects such as brand naming, logo design, and packaging. Notably, participants were introduced to the practical application of Artificial Intelligence (AI) to generate design ideas and branding concepts, offering a cost-effective solution for creating visually appealing products.

Digital marketing strategies were also a key component, with sessions on identifying target consumers, crafting promotional messages, and creating engaging content for platforms like WhatsApp and Instagram. This approach seeks to enhance the products' market reach and sales potential.

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This training opens our insights on how to make products more attractive and market them. We hope the knowledge provided can be applied so that the products from the training have the opportunity to develop into sustainable businesses.

Nazwa Syifa Fitriani, the team leader, emphasized that a product's success hinges not only on its quality but also on its brand building and marketing strategy. She expressed hope that the PKK members would gain the confidence and skills to develop and market their eco-enzyme products independently. Ive Sulistia Nenden, head of PKK RW 012, lauded the program for providing valuable new knowledge and expressed optimism that the acquired skills would foster sustainable business growth for the community.

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Product of the community is not enough to stop at the production stage. Products must have identity, communication strategy, and marketing access in order to provide sustainable economic benefits.