Uruguayan sociologist awarded by North American organization for his role in fighting smoking

El País celebrates the international recognition of Diego Rodríguez, a distinguished Uruguayan sociologist, for his pivotal role in advancing tobacco control policies within the nation. This accolade, the Judy Wilkenfeld 2026 Award for International Excellence in Tobacco Control, bestowed by the American organization Campaign for Tobacco-Free Kids (CTFK), underscores Uruguay's significant strides in public health.

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The recognition was announced on the eve of World No Tobacco Day, which is commemorated every May 31, and highlights the work developed over the years to defend and strengthen tobacco control policies in Uruguay, in coordination with civil society organizations, academia, and international allies.

Rodríguez, a leading advocate for Uruguay's robust anti-smoking legislation, particularly the law championed by former President Tabaré Vázquez, has been instrumental in fortifying measures against tobacco use. His work, often in collaboration with civil society organizations, academia, and international partners, has not only defended existing policies but also adapted them to confront emerging challenges like the rise of e-cigarettes and nicotine products among youth.

The CTFK's recognition highlights Rodríguez's success in mobilizing civil society and strengthening tobacco control efforts, especially in the face of attempts to weaken internationally recognized measures such as neutral packaging. This award is a testament to the power of sustained advocacy and the collective commitment to public health, demonstrating that Uruguay's public health initiatives are making a global impact.

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His work has helped protect lives in Uruguay and demonstrates the power of sustained advocacy in the face of industry interference.

This award is particularly meaningful for Uruguay, a country that has consistently prioritized public health and has been a pioneer in tobacco control. Rodríguez's achievement reflects a national dedication to well-being and serves as an inspiration, showcasing how a focused, collective effort can lead to international acclaim and further strengthen the country's position as a leader in public health policy.

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The Judy Wilkenfeld Award annually recognizes public health advocates who have made exceptional contributions to reducing tobacco consumption through the promotion and defense of public policies.