User consent options for targeted advertising on iDNES.cz

This article appears to be a technical or informational notice regarding user consent for advertising on the iDNES.cz website and its associated platforms, including Lidovky.cz, Expres.cz, and Antiyoutuber.cz. It outlines the choices users have concerning the display of advertisements.

Users are presented with two primary options. They can opt for a free experience that includes targeted advertising, which is personalized based on their browsing habits and interests. Alternatively, they can choose to subscribe to iDNES Premium for a monthly fee, which provides an ad-free experience across all the mentioned websites, along with access to digital newspapers and magazines.

The notice details the mechanisms behind targeted advertising, explaining that data is collected and analyzed to create user profiles. These profiles are then used to serve advertisements that are deemed relevant to the individual user. The process involves both MAFRA, a.s., the publisher, and a network of 125 advertising partners.

Users are informed that they can withdraw their consent for targeted advertising at any time. If they choose to do so, they will be prompted to switch to the premium, ad-free service. The text also touches upon the processing of data based on legitimate interest and provides instructions on how users can manage their privacy settings and object to certain data processing activities.