UUM's CSR initiative boosts student media skills at SMK Pedu

Universiti Utara Malaysia (UUM) recently brought its community outreach to SMK Pedu in Kuala Nerang, Kedah, through a Corporate Social Responsibility (CSR) initiative. The program, organized by the university's Corporate Communications Department (JKK), aimed to foster a collaborative spirit among UUM staff, the school, and strategic partner E-Idaman Sdn. Bhd.

The core objective was to revitalize the school's recording studio, transforming it into a hub for students to develop talents in creative content production, broadcasting, and communication. Bakhari Che Mohamed Ariff, Director of JKK at UUM, highlighted the university's commitment beyond academic output, stating, “UUM is not just an institution that produces quality graduates, but also plays a role as a community partner ready to provide assistance, guidance, and empowerment.”

Students participated in various media skills workshops led by UUM JKK officers. These included sessions on Canva for graphic design, photography, and news writing, focusing on ethical communication and information dissemination. The initiative aligns with John Dewey's concept of learning by doing, emphasizing practical application of knowledge. Hairul Nizam, Program Director for the CSR initiative, noted, “This program not only beautifies the school's physical facilities but, more importantly, opens avenues for students to explore their potential through skills that can enhance their confidence and competitiveness in the future.”

UUM encouraged students to utilize the upgraded recording studio for creative projects and self-expression. The university expressed gratitude to SMK Pedu's management, the Parent-Teacher Association, E-Idaman Sdn. Bhd., and all volunteers for their contributions. This collaboration is seen as a foundation for future community development projects, strengthening ties between the university, school, and industry to cultivate knowledgeable, skilled, and competitive future generations.