Večernjak's Brands & Trends conference to explore winning audience attention in the modern marketing landscape

The third edition of Večernji List's "Brands & Trends" conference is set to tackle the modern marketing challenge of capturing audience attention in an era of overwhelming content. Scheduled for November 25, 2026, the event will delve into the "attention economy," exploring how brands can win, retain, and convert fleeting interest into long-term value.

Organizers emphasize that in today's saturated media landscape, mere presence is insufficient. Success hinges on acquiring attention through relevant content, creative ideas, and communication that offers genuine value. The conference aims to provide answers to crucial questions: How can brands capture attention that lasts longer than a few seconds? How can this attention be transformed into trust and loyalty, fostering enduring consumer relationships?

The program will feature a mix of inspiring keynote speeches, panel discussions, case study presentations, and practical workshops. Participants will gain insights from award-winning domestic and international experts in marketing, brand building, creativity, media, digital communications, and neuroscience. This year's focus extends beyond surface-level strategies to explore the underlying mechanisms of human attention, emotion, and decision-making.

Past "Brands & Trends" conferences have hosted prominent figures whose work includes award-winning campaigns and collaborations with major global brands like Mercedes-Benz, Google, and Uber. The upcoming event promises a similarly impressive lineup, with early bird tickets already available. The conference seeks to equip attendees with the knowledge to navigate the complexities of modern marketing and build stronger, more meaningful connections with consumers.