Vertical Housing Interest to Rise Amid Land Price Increases, Says Danantara

Interest in vertical housing is set to rise as land prices continue their upward trajectory, according to the Danantara Indonesia Investment Management Agency. Dian Takdir Badrsyah, Senior Director Sector Specialist Property & Real Estate at Danantara Asset Management, stated that home buyers will increasingly seek out apartments and similar vertical residences. "Gradually, it will be sought after by home buyers once more. As the days go by, it becomes more expensive to buy landed properties," he said.

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Gradually, it will be sought after by home buyers once more. As the days go by, it becomes more expensive to buy landed properties.

Badrsyah acknowledged that land prices in Jakarta are already substantial due to urban land values. However, he noted that potential buyers can still find more affordable landed properties in satellite areas or outside the city. The trade-off, he explained, would be longer and potentially more expensive commutes if one's workplace is in Jakarta. This reality, he believes, will drive greater public interest in vertical housing options.

These insights were shared during a press conference for the Danantara Housing Expo, a property exhibition scheduled for August 27-30, 2026, at the Nusantara International Convention Exhibition (NICE) in North Jakarta. The expo will showcase a range of housing products, from landed houses to apartments, targeting both low-income and non-low-income segments of society. Promotional offers will include a 1 percent down payment, staggered home loan interest rates starting at 2.75 percent, and installment periods of up to 30 years, along with free administration and provision fees.

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We also provide free administration and provision.

Danantara has already recorded significant transaction volume, with 880 housing units sold totaling Rp500 billion as of August 21, 2026, since the offer's launch earlier in the month. The exhibition will feature 130 developers, including 12 state-owned enterprises. While 10 developers cater to the high-end market, the majority focus on middle-class and low-income communities. Badrsyah assured that all marketed housing units have undergone legal and quality control processes, ensuring buyers can occupy them immediately. Several properties are located near public transportation hubs, such as train stations in Pondok Cina and Tanjung Barat, developed by PT PP (Persero) Tbk, and Grand Kemala Lagoon and Amethyst by PT Hutama Karya (Persero), as well as Patra Land Urbano in Bekasi. Developers are offering 49,000 units specifically for the low-income segment, primarily on Java Island, with some options in Kalimantan and North Sumatra.

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Buyers can directly occupy these residences without any wait.