Vietnam cracks down on 'internet gangsters' profiting from online misconduct

Vietnamese authorities are intensifying efforts to curb the influence of individuals labeled as 'internet gangsters,' with several prominent figures recently facing prosecution. These cases involve a range of online activities, from livestreamed challenges and insults to illicit economic dealings conducted through accounts boasting millions of followers.

Recent arrests include Bùi Xuân Huấn, also known as Huấn Hoa Hồng, who was charged on August 15 with fraud and serious accounting violations. Prior to this, figures like Khánh Sky, Hồ Văn Khoa, and Vua quạt have also been prosecuted following online confrontations that were broadcast on social media.

The underlying issue, as highlighted by these cases, extends beyond individual accountability. It points to a unique economic mechanism within the digital space where attention is a valuable commodity. In this environment, unconventional or even deviant behavior can serve as a shortcut to gaining significant public attention. What might have once been a minor offense, known only to a small circle, can now reach millions through social media platforms.

This dynamic creates a self-perpetuating cycle: non-conformity generates attention, which leads to more followers. A larger following, in turn, enables monetization through sales, advertising, commercial livestreams, and personal branding. The revenue generated then fuels further content creation. Consequently, controversial online personalities are not merely entertainers; their millions of followers represent a significant economic asset.

Before his arrest, Huấn Hoa Hồng commanded approximately 5.9 million followers on TikTok and millions more on Facebook. His online activities were heavily involved in livestreams, sales, and other commercial ventures. Reports indicate that authorities believe he exploited his online influence through e-commerce, charitable activities, and asset trading to engage in illegal acts. This underscores a critical problem: when online fame can rapidly translate into revenue, even notoriety becomes economically valuable.