Website Advertising and Content Display Options Explained

This content is a technical notice regarding website advertising and user consent settings. It explains the options available to users for viewing content on iDNES.cz and its affiliated sites, specifically concerning personalized advertising and premium ad-free access.

Users are presented with two main choices: a free option with targeted advertising or a paid subscription to iDNES Premium for an ad-free experience. The notice details how targeted ads are served based on user browsing habits and interests, processed by MAFRA, a.s., and its 125 advertising partners.

It outlines the various ways data is processed, including selecting ads, personalizing content, measuring performance, and understanding audiences. Users are informed that they can withdraw their consent for targeted advertising at any time, which would then prompt them to upgrade to the premium service.

The notice also addresses the use of "legitimate interest" for data processing and provides instructions on how users can manage their privacy settings and object to certain data processing activities. It clarifies that the chosen settings apply across iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz.