Website advertising and user consent notice
Translated from Czech, summarized and contextualized by DistantNews.
At a glance
- This article appears to be a placeholder or contains technical information related to website advertising and user consent, rather than a news report.
- It does not contain actionable news content to summarize.
This content appears to be a technical notice or advertisement related to website functionality and user consent for personalized advertising, rather than a news report. It outlines options for users regarding ad display and data processing on the iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz websites.
Users are presented with two main choices: a premium subscription without ads for 199 CZK per month, which includes access to multiple news sites and digital magazines, or continuing with personalized ads based on user behavior and interests. The latter option involves data processing by MAFRA, a.s., and 125 advertising partners.
The notice details how personalized advertising is based on profiling user habits and online activities. It also explains that users can withdraw their consent for personalized advertising at any time, which would then prompt them to switch to the ad-free premium service. Consent for other purposes, such as personalized content display, can be changed or withdrawn independently.
Furthermore, the text mentions the processing of data based on "legitimate interest" and provides instructions for users to object to such processing or adjust their privacy settings. It lists various data processing activities, including selecting ads and personalized content, measuring performance, audience understanding through statistics, and service development. The notice emphasizes that if users opt for the free service with personalized ads, consent is always granted for the specified purposes.
Originally published by iDNES in Czech. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.