Website explains advertising and privacy settings
Translated from Czech, summarized and contextualized by DistantNews.
At a glance
- The article is about cookie and advertising settings on the iDNES website.
- It explains options for users to accept targeted advertising or subscribe to an ad-free premium service.
- The text details how user data is processed for personalized content and advertising by MAFRA and its partners.
This article appears to be a placeholder or a technical notice regarding website functionality and user consent for advertising and content personalization. It outlines the options available to users of iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz.
Users are presented with two primary choices: either accept targeted advertising for free access or subscribe to 'iDNES Premium' for an ad-free experience. The premium service also includes access to digital versions of newspapers and magazines.
If users opt for the free service with targeted ads, their data will be processed for personalized advertising. This processing is conducted by MAFRA, a.s., and 125 advertising partners. The article specifies that user data is used to create profiles for personalized content and advertising, measure ad performance, and understand the audience through statistics.
Users have the ability to withdraw their consent for targeted advertising at any time. However, if consent is withdrawn, they will be prompted to switch to the premium service. The notice also mentions that some data is processed based on 'legitimate interest,' and users can manage these settings or object to such processing in a 'Detailed settings' section.
Originally published by iDNES in Czech. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.