Website notice explains advertising and subscription options

This content is not a news article but rather a technical notice regarding website functionality and user consent for advertising. It outlines options for users of iDNES.cz, Lidovky.cz, Expres.cz, and Antiyoutuber.cz regarding how they wish to view content and advertisements.

Users are presented with two primary choices: a premium subscription ('iDNES Premium') offering an ad-free experience for 199 CZK per month, which includes unlimited access to all affiliated sites and digital newspapers/magazines. Alternatively, users can opt for free access by consenting to targeted advertising.

The notice explains that consenting to targeted ads involves the use of cookies and other online identifiers to personalize content and advertisements based on user browsing habits and interests. It specifies that both MAFRA, a.s., and its 125 advertising partners will process this data. Users are informed they can withdraw consent at any time, though doing so would prompt a transition to the premium, ad-free service.

Furthermore, the text details various data processing activities, including profile creation for personalized content and advertising, ad performance measurement, audience understanding through statistics, service development, and technical site operations. It clarifies that while consent for personalized content and advertising can be managed, certain data processing activities, such as those based on legitimate interest, may still occur unless objected to. The notice emphasizes that the settings chosen apply specifically to the mentioned websites.