Website notice regarding advertising preferences

This content is not a news article but a technical notice from the Czech news website iDNES.cz. It presents users with options regarding how they wish to view advertisements on the site. Users are prompted to make a choice about their advertising preferences to continue accessing content.

The notice details two primary options: either consent to targeted advertising, which allows for personalized content and ads based on user behavior, or subscribe to the "iDNES Premium" service for an ad-free experience. The premium subscription costs 199 Czech koruna per month and includes access to multiple iDNES-owned websites and digital magazines.

For users who choose not to pay for the premium service, the site explains the implications of consenting to targeted ads. This involves the use of cookies and other identifiers to profile user habits and interests, enabling both iDNES and its 125 advertising partners to display relevant advertisements. The notice also mentions that users can withdraw their consent at any time, though doing so might prompt them to switch to the premium service.

Further technical details are provided regarding data processing for various purposes, including content personalization, ad performance measurement, audience understanding through statistics, and website operation. Users are informed about their ability to manage their privacy settings and object to data processing based on legitimate interests.