White House uses 'Spider-Man' to promote ICE actions against migrants
Translated from Spanish, summarized and contextualized by DistantNews.
At a glance
- The White House used an illustration of Spider-Man to promote ICE's actions against migrants, depicting the superhero capturing undocumented immigrants.
- The image, shared on Donald Trump's administration's official account, stated that "illegal immigrants with criminal records will be captured and deported."
- The use of the character drew criticism from users who called it "tasteless marketing" and questioned the appropriateness of using a popular superhero for immigration policy messaging.
The White House employed Spider-Man in a graphic to promote the actions of the U.S. Immigration and Customs Enforcement (ICE) against migrants. An illustration shared on the official account of Donald Trump's administration depicted the superhero using his webs to capture individuals identified as immigrants. The accompanying text declared, "Illegal immigrants with criminal records will be captured and deported."
Illegal immigrants with criminal records will be captured and deported.
The post was captioned, "Your friendly neighborhood ICE agents." This content emerged less than a week after the global premiere of "Spider-Man: Across the Spider-Verse," prompting criticism from some users. They questioned the use of the character in a message related to the Trump administration's immigration policies.
Your friendly neighborhood ICE agents.
Some internet users described the publication as "tasteless marketing," while others urged Disney and Marvel to intervene, even suggesting legal action. "This is unacceptable," one user wrote. This is not the first instance of the White House using pop culture references to promote ICE messages. Previously, the administration had utilized songs from artists like Katy Perry, Ariana Grande, Beyoncรฉ, Rihanna, and Sabrina Carpenter, who had publicly expressed displeasure over the use of their music.
This is unacceptable
Originally published by El Universal in Spanish. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.