Why I wore black to Alex Ekubo’s funeral, Daddy Freeze

Media personality Daddy Freeze has addressed the controversy surrounding his choice of attire at the recent service of songs for the late actor Alex Ekubo, explaining his decision to wear black.

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Alex wasn’t going to glory. He was a tragic loss until we were able to wrap our head around that.

Speaking during an Instagram Live session on Sunday, Freeze clarified that he wore black because he perceived the event strictly as a mourning occasion. This stance contrasted with the specified white dress code, which many attendees followed as a symbol of purity and celebration of life. Ekubo, who passed away at the age of 40 after battling kidney cancer, was honored with a Service of Songs on June 10, 2026, in Lagos.

Freeze insisted that Ekubo's death represented a "tragic loss" and that he did not interpret the ceremony in celebratory terms. He stated, "Alex wasn’t going to glory. He was a tragic loss until we were able to wrap our head around that." He also questioned the idea of rejoicing over the death of someone so young, drawing a comparison to Christ's achievements at 33, suggesting Ekubo had more life and potential ahead of him.

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Yes, I was wrong to have gone with black, but I honestly did not see that part of the invite. My eyes did not go there.

While admitting he was wrong to have breached the dress code, Freeze attributed it to an oversight, claiming he "honestly did not see that part of the invite." He further explained that in his cultural background, black or traditional attire is typically worn to funerals, and he did not understand the concept of a white dress code for such an event. He believed they were mourning and that a service of songs does not inherently have a dress code.

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The dress code was written at the corner of the invite sent to me. I didn’t see where they wrote white only. So what I was saying was for me, I don’t see what they were rejoicing about. I don’t see what the concept was about. But for me, it was sorrowful because somebody who was that young, at least compared to me, he did not meet me in secondary school. My mother’s youngest child is one year older than Alex.

The media personality's explanation highlights a clash between differing interpretations of memorial services and cultural norms surrounding grief and remembrance. Despite acknowledging the breach, Freeze maintained his personal perspective on the somber nature of the occasion, emphasizing his view of Ekubo's death as a profound and untimely loss.

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Me personally, I don’t believe that. Or do you believe Alex died empty? He has finished his work on earth. Do you believe that? Can we stop being sentimental and be honest?