Why is a fat woman's money not accepted? Reader questions lack of plus-size clothing for women in Finland
Translated from Finnish, summarized and contextualized by DistantNews.
At a glance
- A reader argues that Finnish stores discriminate against larger women by not stocking plus-size clothing, unlike for men.
- While men's clothing is available up to size 64-68, women's sizes typically stop at 48/XXL.
- The reader questions if society views male obesity as a fact but female obesity as a sin, preventing businesses from profiting from larger women's purchases.
A Finnish reader has voiced frustration over the lack of plus-size clothing options for women in domestic stores, arguing it amounts to discrimination.
The reader, who identifies as a larger woman, states that for the past two decades, she and many other women have been forced to shop for clothes online from foreign retailers because Finnish markets and their online stores do not carry sizes that fit them. The largest size typically offered is 48/XXL.
This contrasts sharply with the availability of men's clothing, which extends to sizes 64โ68. The reader questions this disparity, asking if society accepts male obesity as a neutral fact and a market opportunity, while female obesity is treated as such a significant "sin" that businesses refuse to accept money from larger women.
The opinion piece, published by Helsingin Sanomat, highlights a perceived societal double standard regarding body size and consumer markets, suggesting that the financial potential of larger female consumers is being ignored.
Is it that men's obesity can be taken as a value-neutral fact and a consumer marketing opportunity, but a woman's obesity is such a great sin that not even a fat woman's money is accepted?
Originally published by Helsingin Sanomat in Finnish. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.