Wildberries Changes Tactics After Ukraine Attacks

Russian e-commerce giant Wildberries is reportedly changing its search tactics after suffering impacts from Ukrainian drone attacks. The platform appears to be removing military-related goods from direct search results, particularly those associated with the "special military operation" in Ukraine.

Searches for items related to the conflict, using terms like "all for the SMO" (special military operation), are no longer yielding results on both the Wildberries website and its mobile application. This move suggests an effort by the company to distance itself from overtly military-themed products or to comply with potential pressures following the drone strikes.

However, the report from "Meduza" indicates that while direct search queries are now blocked, users might still be able to find these goods through other, less direct search methods. This tactical shift by Wildberries highlights the ongoing disruptions and strategic adjustments occurring within Russian businesses due to the conflict.