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🇫🇯 Fiji /Economy & Trade

Women to skip markets and sell directly

From FBC News · () English

Summarized and contextualized by DistantNews.

At a glance

News Official statement New plan
  • Rural women in Fiji are set to gain direct access to buyers, bypassing traditional market limitations.
  • The government, through the Ministry of Women, Children and Social Protection, is actively working with partners to establish reliable markets for women's products.
  • This initiative aims to increase household incomes by enabling women to sell their goods directly to consumers.

Rural women in Fiji are poised to benefit from a new government initiative designed to improve market access and boost household incomes. The Ministry of Women, Children and Social Protection is collaborating with various partners to create reliable market channels, allowing women to sell their products directly to buyers.

Minister for Women, Children and Social Protection, Sashi Kiran, stated that the ministry is committed to finding dependable markets for the goods produced by women. This direct selling approach is intended to cut out intermediaries and ensure that women receive a fairer price for their labor and products.

The Ministry is working with partners to find reliable markets for women’s products.

— Sashi KiranMinister for Women, Children and Social Protection Sashi Kiran explaining the government's strategy to improve market access for rural women.

The initiative represents a significant step towards empowering women economically. By facilitating direct sales, the government hopes to increase the earnings of women entrepreneurs, thereby contributing to the overall economic well-being of their families and communities. This move is expected to enhance their participation in the formal economy and provide greater financial independence.

The aim is to allow women to sell directly

— Sashi KiranMinister for Women, Children and Social Protection Sashi Kiran outlining the objective of the new market initiative.
DistantNews Editorial

Originally published by FBC News. Summarized and contextualized by our editorial team with added local perspective. Read our editorial standards.

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