World Cup 2026: Google Unveils Six Smart Tools for Fans

As the 2026 FIFA World Cup captures global attention, Google is rolling out six new digital tools designed to immerse fans in the tournament. These innovations aim to keep supporters informed, engaged, and connected, utilizing Google Search, Maps, Waze, and its AI platform, Gemini.

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Whether you’re trying to understand a team’s formation, compare players or learn more about a specific rule, AI Mode can provide detailed insights in seconds.

The new features offer real-time score updates directly on smartphone lock screens, allowing fans to follow their favorite teams without constant checking. Google's AI Mode enhances Search, enabling users to ask complex questions about rules, player statistics, and tactics, receiving instant, visually explained answers.

For fans seeking to watch matches with others, Google Maps introduces an "Ask Maps" feature to locate viewing centers and sports bars, complete with reservation assistance and personalized recommendations. Navigation is also streamlined with real-time updates for travel to games or viewing events via Maps and Waze.

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The tools are powered by Google Search, Maps, Waze and its artificial intelligence platform, Gemini, and are aimed at making the World Cup experience more interactive, personalised and accessible for millions of users worldwide.

Personalized daily football briefings are available through Gemini's Scheduled Actions, tailored to individual favorite teams and players. Additionally, fans can use Gemini's image generation to place themselves in football-themed scenarios. The Matchday Hub consolidates live scores, standings, highlights, and statistics into a single, comprehensive interface, promising a richer World Cup experience.

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According to the company, the new tools demonstrate how artificial intelligence and digital technologies are transforming the way people engage with global sporting events.