World Cup boosts Zona Rosa sales by up to 50%

The Zona Rosa district in Mexico City has experienced a significant economic boost, with businesses reporting sales increases of up to 50% during the initial 26 days of the World Cup. Carlos Villalobos, president of the "Por el México que Deseamos" association, confirmed the surge in revenue.

According to a statement released by the association, roughly 49% of the total income generated by tourists directly benefited the local hotel, bar, and restaurant industries. These sectors are prominent in the Zona Rosa, which boasts over 670 active establishments. The increased customer traffic also prompted several businesses to hire temporary staff to manage the demand.

Villalobos estimated that the average spending per tourist visiting the Zona Rosa during this period was 22,500 pesos. He also highlighted the area's importance, designating it as the second most significant tourist corridor within the Cuauhtémoc mayoralty.

To attract more patrons, bars and restaurants implemented strategies such as promotions tied to the Mexican national team's performance, including offers like free beer or drink buckets. Overall, Mexico City has welcomed 3.7 million visitors during the World Cup, solidifying its status as a successful host.

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Businesses in the Zona Rosa in Mexico City increased their sales by up to 50% in the first 26 days of the World Cup.