X Scraps Revenue Sharing for New Creator Rewards Program

X, the social media platform formerly known as Twitter, is phasing out its Revenue Sharing program and introducing a new initiative called Original Content Rewards. The company announced the shift on its X Creators handle, stating the new program aims to reward creators for bringing original ideas, expertise, reporting, creativity, and commentary to the platform.

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Today, we’re introducing the Original Content Rewards Program, a new way to reward creators who bring original ideas, expertise, reporting, creativity, and commentary to X.

Starting immediately, X will no longer accept new applications for the Revenue Sharing program. Current participants will continue to earn through this program until September 7, 2026. They are set to receive three final payouts, with the last one expected around September 11, covering earnings accrued up to the program's end date.

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Starting today, we’re no longer accepting new enrollments into Revenue Sharing.

Eligible creators can begin applying for the Original Content Rewards program from September 8, provided they meet the new criteria. These include being at least 18 years old, residing in an eligible country, maintaining an account in good standing, and subscribing to X Premium, Premium+, or Premium Business. Additionally, creators need at least 500 verified followers and must have achieved a minimum of 500,000 Home Timeline impressions from verified users in the past 90 days. Payments will be made bi-weekly based on qualified impressions from Premium users on the Home Timeline, defined as unique impressions where at least 50% of a post is visible. The company emphasized that creators must regularly post original content, such as threads, videos, memes, graphics, reporting, analysis, commentary, and reactions, to remain eligible.

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We want to recognize creators who break news, share expertise, tell stories, create entertainment, and contribute meaningful perspectives to the conversation.