Yangyang County Leads Nation in Attracting Visitors and New Residents

Yangyang County in Gangwon Province has emerged as a surprising leader in population dynamics, boasting the highest ratio of "staying population" to registered residents in South Korea. This remarkable achievement, where the number of people staying in the county far exceeds its official population of approximately 27,000, is a testament to its multifaceted appeal. The data, released by the Ministry of Interior and Safety, shows Yangyang with a staying population ratio of 27 times its resident population, a figure that has earned it the top spot for two consecutive summers.

The county's success can be attributed to a confluence of factors, prominently its pristine natural environment. Yangyang is lauded for having the lowest concentration of fine dust in the nation, a significant draw for those seeking cleaner air, especially families with young children. The opening of the Seoul-Yangyang Expressway in 2017 has drastically improved accessibility, making Yangyang the closest coastal destination from the capital. This, combined with a post-pandemic trend favoring outdoor, low-density activities, has significantly boosted its popularity.

Beyond its natural allure and accessibility, Yangyang is actively cultivating a reputation as an ideal place for families. The county has invested in improving its residential conditions, establishing a childcare support center and a public postpartum care center offering services at a fraction of the national average cost. Furthermore, Yangyang has become a magnet for "rural exchange students," attracting a disproportionately high number of students from other regions, particularly Seoul, seeking the unique educational programs offered in its smaller schools. The establishment of the "Yangyang House" dormitory in Seoul further supports students aiming for universities in the capital, easing the financial burden on their families.

This strategic focus on environmental quality, accessibility, and family-friendly amenities has transformed Yangyang from a mere summer surfing destination into a year-round hub for visitors and new residents alike. The influx of people, including families and students, is not only boosting the local economy but also revitalizing schools that were once at risk of closure, demonstrating a successful model for regional development in an era of population decline. Yangyang's story is a compelling example of how a region can leverage its unique strengths to attract and retain population, creating a vibrant and sustainable community.