Zalando Becomes Title Sponsor of Croatia's Largest Night Race, the Zagreb Night 10K

Zalando, the online fashion retailer, is stepping up its presence in the sports and lifestyle sector by becoming the title sponsor of Croatia's largest night running event, the Zagreb Night 10K. The race will now be known as the Zalando Zagreb Night 10K.

This partnership, set to take place on November 8, unites Zalando with a prominent athletic event, reflecting a shared philosophy that an active lifestyle extends beyond sports to encompass community, self-expression, and memory-making. It aligns perfectly with Zalando's strategy to broaden its lifestyle portfolio and engage customers by inspiring them to embrace an active way of life.

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From day one, our goal was to create more than just a 10-kilometer road race. We wanted to build an event people would return to for the emotion, atmosphere, and sense of community.

Zalando's involvement also extends its portfolio of major European race sponsorships, adding Zagreb to cities like Berlin, Rotterdam, and Copenhagen. This collaboration is expected to elevate the race experience for both runners and spectators. Zalando's commitment to supporting active lifestyles, inclusivity, and togetherness, values central to the Zagreb Night 10K since its inception, is further solidified through this partnership.

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The partnership with the Zagreb Night 10K is a key part of our strategy to inspire and encourage our customers to be active.

Nedeljko Vareškić, director of the Zagreb Night 10K, expressed enthusiasm for the partnership, stating, "From day one, our goal was to create more than just a 10-kilometer road race. We wanted to build an event people would return to for the emotion, atmosphere, and sense of community." He views Zalando's sponsorship as validation of the event's recognition and potential for further development.

Gilbert Kreijger, spokesperson for Zalando, highlighted the strategic importance of the partnership, noting, "The partnership with the Zagreb Night 10K is a key part of our strategy to inspire and encourage our customers to be active." He added, "We know that today's runners seek a balance between uncompromising technical performance and modern personal style, and we are here to support them on that journey." Zalando will also brand four community running events in Zagreb during September and November, offering participants resources through its 'World of Running' digital platform.

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We know that today's runners seek a balance between uncompromising technical performance and modern personal style, and we are here to support them on that journey.