10 Iconic Local Beauty Brands You Need in Your Makeup Pouch

Indonesian beauty brands are increasingly proving their quality, offering a range of makeup products that rival international competitors. From complexion essentials to lip products, these local brands have captured public attention with their innovative formulas, accessible pricing, and high standards. Many have become staples for beauty enthusiasts across Indonesia, earning positive reviews and frequent recommendations from beauty creators.

For those looking to explore popular products from various brands, this list serves as a guide before making purchases. The article highlights ten iconic local beauty brands, featuring their standout items that are worthy additions to any makeup collection.

Notable mentions include Wardah's Colorfit Perfect Glow Cushion, offering a natural, healthy glow and SPF 40 PA++ protection for up to 12 hours. Rose All Day's The Realest Lightweight Skin Tint provides an effortless, natural look with its lightweight texture. Looké's Holy Lip Crème delivers high pigmentation with a velvet-matte finish, ideal for covering uneven lip tones. OMG's Glassy Lip Tint offers a natural, fresh look with buildable shine, while Luxcrime's Perfecting Cover Cushion provides high coverage with a lightweight feel and a choice of glow or velvet-matte finishes.

BLP's Lip Coat, continuously refined, offers a comfortable matte finish suitable for daily wear with eight color options. Dear Me Beauty's Hypergloss Lip Balm not only provides a glossy, highly pigmented look but also keeps lips moisturized for a healthy, plump appearance. Teratu Beauty's Matte Blur Set Translucent Loose Powder is praised for its soft texture that blurs pores and suits oily skin without causing acne. ESQA's Goddess Eyeshadow Palette features nine high-pigment shades in matte and shimmering finishes, boasting a vegan formula. Finally, Raine Beauty's Lip Velvet Hydrating Balm aims to provide hydration and a glossy finish.