AC Milan Unveils New Away Kit Referencing Istanbul and Athens Finals

AC Milan has revealed its new away kit for the upcoming season, a predominantly white jersey accented with gold details. The club describes white as "the color of special occasions."

The new shirt carries the slogan "After Istanbul, there is always Athens" on the back of the neck. This phrase evokes the dramatic 2005 Champions League final loss to Liverpool in Istanbul and the subsequent victory over the same opponent in the 2007 final in Athens, which secured Milan's seventh European Cup. Filippo Inzaghi, a key player in the 2007 win, is featured in the launch campaign.

The club stated that Inzaghi embodies the mentality that has always characterized Milan: obsessive preparation, a hunger for victory, and the ability to turn defeats into opportunities for resurgence. His history, they communicated, demonstrates an attitude that transcends time.

The jersey, designed by PUMA, includes modern Greek inscription "Dýnami Psychí" (Soul Force) and a phoenix motif symbolizing rebirth after adversity. This imagery reflects the club's ambition to bounce back after a disappointing previous season, which saw them miss out on Champions League qualification. Significant changes have occurred both on the bench, with the appointment of Rúben Amorim, and in the executive leadership under new CEO Massimo Calvelli, as the historic Italian club seeks to restructure.