AI adoption grows in Mexican companies, but economic impact remains low

Artificial intelligence is increasingly being adopted by Mexican companies, but its economic impact remains minimal for most, according to a new study.

The report, titled “Mexico AI Pulse: from ad-hoc adoption to organizational execution” by Endeavor Data Unit, surveyed 163 Mexican organizations with 50 or more employees. It found that 55% of these companies regularly use AI tools. However, this widespread adoption has not yet translated into significant operational transformation, with only 31.1% reporting broad AI integration into their business processes.

Furthermore, a striking 71% of organizations do not attribute any concrete economic value to their AI usage. Vincent Speranza, general director of Endeavor Mexico, noted that AI is present but not yet embedded in the core architecture of these businesses. He emphasized that the true advantage lies not just in adopting tools, but in integrating them effectively with data, processes, talent, and incentives to build institutional capacity.

The study also revealed that companies have progressed more in AI governance than in operational capabilities. While policies and risk management scored highest, usage and adoption lagged. Major obstacles identified include cybersecurity and privacy (cited by 64%), lack of talent (60.9%), and budget constraints (57.8%). Despite these challenges, 85% of organizations acknowledge significant opportunities to deepen AI integration, suggesting the primary hurdle is now developing the necessary data, talent, infrastructure, governance, and processes to achieve sustained economic results.