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AI Boom Drives Up Prices for Computers and Mobiles in Greece
🇬🇷 Greece /Economy & Trade

AI Boom Drives Up Prices for Computers and Mobiles in Greece

From Kathimerini · (7m ago) Greek Critical tone

Translated from Greek, summarized and contextualized by DistantNews.

TLDR

  • Global supply chain disruptions and the high demand for AI-driven data centers are causing significant price increases for electronic devices in Greece.
  • Prices for memory cards and SSDs have risen by 30% to 100%, while laptops and mobile phones have seen increases of up to 30% and 15-30% respectively.
  • Market experts predict further price hikes as existing inventory dwindles, leading to consumer hesitancy and a frozen market.

The Greek market for electronic devices is facing unprecedented price surges, transforming once-accessible computers and mobile phones into luxury items. Kathimerini reports that a confluence of factors, including global supply chain turmoil and the insatiable demand for memory and processing power driven by artificial intelligence, has created a perfect storm. This situation, evident since the autumn of 2025, shows no signs of abating, with price increases ranging from 15% to a staggering 100%.

Consumers are no longer interested. If, for example, the price of a computer is double, the consumer will decide not to buy it at this time, unless absolutely necessary.

— Konstantina TsaousiCommercial director at Oktabit, describing consumer reaction to rising electronic prices.

Locally, the impact is keenly felt. Memory cards and SSDs have seen price hikes between 30% and 100%, depending on the model. Laptops are up by approximately 30%, while mobile phone prices have increased by 15% to 30%, with higher-end devices experiencing smaller percentage increases. This dramatic escalation is directly linked to the overwhelming demand from AI data centers, which are consuming vast quantities of memory components, thereby straining production lines and impacting the availability of these crucial parts for consumer electronics.

No one knows if the market can withstand the price to which a hard drive has reached.

— Konstantina TsaousiExpressing uncertainty about the market's capacity to absorb current prices for components like hard drives.

Industry professionals express deep concern over the market's reaction. Konstantina Tsaousi, commercial director at IT distributor Oktabit, notes that consumers are increasingly disengaging from the market due to the prohibitive costs. "Consumers are no longer interested. If, for example, the price of a computer is double, the consumer will decide not to buy it at this time, unless absolutely necessary," she stated. This consumer pullback has effectively frozen entire product categories, leaving both retailers and consumers in a state of uncertainty about future pricing and availability. The situation underscores a critical vulnerability in the global tech supply chain and its direct impact on everyday consumers in Greece.

As a result, increased prices due to the malfunction of the supply chain.

— KathimeriniExplaining the cause of price hikes for electronic components.
DistantNews Editorial

Originally published by Kathimerini in Greek. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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