AI fruit affair videos stir backlash in South Korea after chicken brand copies trend

A peculiar trend involving artificial intelligence-generated videos, where personified fruits engage in dramatic affair narratives, has taken South Korean social media by storm, attracting millions of views. These bizarre melodramas have become a viral sensation. However, the trend has recently come under fire after a prominent fried chicken chain, Pelicana, adapted the format for an advertisement. The company was forced to remove the video and issue an apology following widespread criticism that it had borrowed from provocative content easily accessible to children. Pelicana's apology acknowledged a lack of sufficient consideration regarding the appropriateness of the expressions and social perceptions surrounding such content. This incident highlights a growing tension in South Korea between embracing novel digital trends and ensuring content remains suitable for all audiences, particularly children. Experts are voicing concerns that the animated nature of these AI videos could make sexually suggestive or morally ambiguous storylines more accessible to younger viewers, potentially impacting their cognitive and emotional development. The debate reflects a broader societal discussion in Korea about the ethical implications of AI-generated content and the responsibility of brands in leveraging viral trends.

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The video was posted without sufficient consideration regarding the appropriateness of its expressions and the social perception surrounding such content during the production process.