AI Use Skewed Towards Seoul; Regional Gaps Affect Consumer Satisfaction

A recent study by the Korea Consumer Agency paints a stark picture of the digital divide in South Korea, revealing a pronounced disparity in Artificial Intelligence (AI) adoption and its subsequent impact on consumer satisfaction between the bustling 수도권 (Seoul Metropolitan Area) and the rest of the country. The findings underscore a growing concern: as AI becomes increasingly integrated into our daily lives, its benefits are not being shared equally across the nation.

The data clearly indicates that residents in the 수도권 are not only more aware of AI technologies like ChatGPT but are also more actively utilizing them in their daily consumption and work. This higher engagement translates into a greater propensity to purchase AI-related products and services. Conversely, regions like Jeju Island lag significantly behind, facing lower utilization and purchase rates. This isn't just a matter of technological access; it's about how these technologies shape consumer experiences and satisfaction levels.

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The gap in AI utilization and satisfaction between residents in the 수도권 and non- 수도권 regions is distinct, and this gap also affects satisfaction with consumption life.

Furthermore, the study highlights that this AI gap is mirrored in the adoption of other digital services, such as 간편결제 (simple payment services) and e-commerce. While over half of consumers in the 수도권 and the 동남권 (Southeastern region) regularly use digital payment methods, the 호남권 (Honam region) reports a significantly lower adoption rate. This disparity in digital transaction experiences directly correlates with lower overall consumer satisfaction in these less digitally connected areas. The analysis suggests that improved accessibility and user-friendliness of digital payment environments are crucial for enhancing consumer well-being nationwide.

From our perspective at Hankyoreh, these findings are a critical call to action. While technological advancement is often celebrated, we must ensure it serves to bridge, not widen, existing societal divides. The concentration of AI and digital services in the 수도권 risks exacerbating regional inequalities. It is imperative for policymakers to implement targeted strategies that not only improve digital infrastructure in non- 수도권 areas but also enhance digital literacy and build trust, particularly concerning data privacy concerns like those highlighted in Jeju. Failing to address this growing digital chasm will undoubtedly lead to further economic and social stratification across the country.

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The gap in e-commerce experience also leads to a gap in consumer life satisfaction.