Anzac Day Bledisloe Cup Test: Rugby Australia's push for a historic match gains momentum

Rugby Australia is making a strong case for a historic Anzac Day Bledisloe Cup Test, a move that could significantly boost the sport's popularity in Australia. For years, Rugby Australia has championed the idea, but has faced resistance from New Zealand Rugby. However, recent signals suggest a potential shift, with NZR expected to discuss the proposal this week.

This proposed match holds the potential to become a marquee event, drawing parallels to the AFL's Anzac Day clashes and the NRL's State of Origin series. These events have proven instrumental in consolidating the popularity of Australian football codes, attracting massive crowds and strong television viewership. Rugby, while having a strong international presence, has historically lagged in domestic competition popularity.

If approved, an Anzac Day Bledisloe Cup Test could provide rugby union with its own "State of Origin moment" – a sporting spectacle with the capacity to capture national attention beyond its traditional fan base. The success of the NRL's State of Origin, which draws millions of viewers nationwide, demonstrates the power of such events. While the Bledisloe Cup match might not reach those exact figures, the aspiration for greater national appeal is crucial for the sport's growth.

Furthermore, the inclusion of a Wallaroos vs. Black Ferns match on the same day is a vital component of the proposal. The recent Anzac Day fixture between the two women's teams showed promising broadcast ratings, highlighting the potential for increased engagement with the women's game. Prioritizing the development of a full-time Wallaroos program and increasing their exposure is essential for the sport's future.

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Rugby union needs to grow, it needs to think outside the square.