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Arts and culture to be developed as tourism products
🇲🇾 Malaysia /Culture & Society

Arts and culture to be developed as tourism products

From Utusan Malaysia · () Malay

Translated from Malay, summarized and contextualized by DistantNews.

At a glance

News Named sources Context piece
  • Malaysia's Ministry of Tourism, Arts, and Culture aims to strengthen arts and culture as tourism products.
  • The Culture and Arts Department will promote state heritage and identity to attract visitors, especially the youth.
  • The 2026 Cultural Tourism Program will highlight each state's unique cultural attractions.

Malaysia's Ministry of Tourism, Arts, and Culture is committed to developing arts and culture into key tourism attractions. Through the Department of National Arts and Culture (JKKN), the ministry plans to enhance the promotion of cultural heritage as a significant draw for both domestic and international visitors.

Mohd. Amran Mohd. Haris, Director-General of JKKN, stated that each state possesses distinct artistic and cultural identities that require continuous promotion. The upcoming 2026 Cultural Tourism Program is designed to showcase these unique elements, aiming to foster a deeper appreciation among the public, particularly the younger generation.

The initiative seeks to position Malaysia's diverse cultural landscape as a compelling reason for tourists to visit. By highlighting the traditions, arts, and heritage of each state, the program intends to create a vibrant tourism experience that celebrates national identity and historical legacy.

DistantNews Editorial

Originally published by Utusan Malaysia in Malay. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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