Brazil's PSD convention to feature AI version of presidential candidate Caiado

The upcoming convention for Brazil's Social Democratic Party (PSD) is set to embrace a strong digital component, aiming to serve as a testing ground for its presidential campaign strategies. The event, scheduled for Sunday, will officially launch former Goiás Governor Ronaldo Caiado's candidacy for the presidency.

Attendees will engage with the campaign through a digitally enhanced experience. QR codes strategically placed throughout the venue will grant access to a platform offering personalized photos with Caiado, digital avatars, and stickers designed for easy sharing on social media and messaging applications. A key feature will be an artificial intelligence-powered version of Caiado himself, programmed to interact with the public via an activation platform. The initiative seeks to transform convention attendees into active content amplifiers for the candidate.

Caiado is expected to be confirmed as the presidential nominee at the São Paulo convention, with PSD leader Gilberto Kassab potentially serving as his running mate. His campaign strategy reportedly involves presenting himself as the sole center-right contender with a viable chance to defeat incumbent President Lula in a second-round election. This positioning is partly based on his perceived lower rejection rate compared to other right-wing figures like Flávio Bolsonaro.

The PSD's innovative approach, utilizing AI and digital engagement, signals a modern strategy to connect with voters and mobilize support. The party aims to leverage technology to broaden Caiado's reach and influence, turning the convention into a launchpad for a digitally-driven campaign.