Business Strategies Shift as ESG Becomes a Decisive Factor

Sustainability has evolved into a critical business strategy, shaping the direction of corporate development across various industries. Companies are increasingly recognizing the need to integrate Environmental, Social, and Governance (ESG) principles alongside innovation to ensure their growth aligns with creating long-term positive impacts.

This shift was a central theme at the Sustainable Business Sharing Session, titled 'Empowering Future Leaders through Entrepreneurial Sustainability.' Organized by Olahkarsa in collaboration with Universitas Ciputra Jakarta, the forum brought together industry professionals and academics to discuss the interconnectedness of entrepreneurship, sustainability, and the practical application of ESG in business.

Speakers like Eric Harianto, Associate Professor at Universitas Ciputra and Deputy Head of Export for Kadin East Java, emphasized that entrepreneurship extends beyond merely starting new ventures. It involves identifying opportunities, fostering innovation, and creating value. He noted that integrating this approach with sustainability principles can drive significant business transformation.

Unggul Yoga Ananta, CEO and Co-Founder of Olahkarsa, stressed that future business success hinges not only on growth but also on the ability to generate sustainable impact. "The future of business is not only determined by the ability to create growth, but also by the ability to create sustainable impact. Thus, entrepreneurship and sustainability need to be integrated as part of mutually reinforcing business strategies," he stated.

Eka Pebriansyah, Director of Network and Operations at PT Pegadaian, added that sustainability is now a key consideration in corporate strategy formulation. Organizations that successfully combine innovation, governance, and sustainability build a stronger foundation for long-term value creation. Oemar Saputra of Arya Noble Group shared insights from the beauty and wellness sectors on developing innovations that consider environmental and social impacts.

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The future of business is not only determined by the ability to create growth, but also by the ability to create sustainable impact. Thus, entrepreneurship and sustainability need to be integrated as part of mutually reinforcing business strategies.