Candidates use viral 'six seven' meme to capture voter attention

Brazilian political candidates are leveraging a viral internet meme, known as 'six seven,' to embed their election numbers in voters' minds. The meme, characterized by a catchy jingle and a distinctive arm-waving gesture, is particularly popular among younger demographics. Candidates are using it in social media videos and campaign materials to make their numerical designations more memorable.

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Five, plus five, plus half, plus seven / It's very easy / It's five five six seven.

One jingle, for instance, repeats "Five, plus five, plus half, plus seven / It's very easy / It's five five six seven." This tune is being used by candidates like Isaías Régis, running for federal deputy in Pernambuco, and Paola Machado, also a federal deputy candidate in São Paulo. Machado even features the 'six seven' meme prominently in her Instagram profile description, urging voters to "Vote 5567 six seven."

Other candidates are creatively integrating the meme with other popular internet slang. Cidinho do Paraíso, a candidate in São Paulo, used the "farmando aura" (gaining prestige) meme alongside the 'six seven' gesture in a video criticizing a local school's condition. Similarly, federal deputy Camila Jara of Mato Grosso do Sul, seeking re-election, is using her existing number ending in 67, which aligns with the meme, in her campaign song. Puka Valdez, also running for federal deputy in Mato Grosso do Sul, and Professor Xavier in Pará are employing similar tactics, highlighting the number 67 in their campaign messaging and social media growth targets.

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Farmar aura is another popular meme among adolescents, which means 'to increase one's own prestige'. The arm movement when doing the 'six seven' is associated with the act of 'farming aura'.

In Brazil's proportional representation system, a candidate's number consists of a two-digit party code followed by a two-digit candidate identifier. Candidates often vie for easily memorizable numbers. The adoption of the 'six seven' meme reflects a broader trend of political campaigns seeking innovative ways to connect with voters, especially younger ones, by tapping into contemporary internet culture.

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One three six seven / in MS it's very easy / I vote thirteen six seven.