Chen Yi Slams Designer Nieh Yung-chen Over Taipower Logo Font Redesign, Questions 'True Love for Taiwan'
Translated from Chinese, summarized and contextualized by DistantNews.
TLDR
- Taiwanese celebrity Chen Yi criticized the redesign of the Taipower logo's standard font by Nieh Yung-chen, questioning the NT$960,000 cost.
- Chen Yi contrasted the new design with the original font, which she stated was a calligraphy work by Yu You-jen gifted to a former high-ranking official for only two watermelons.
- She implied that the new design, which she described as a 'common computer font,' devalues cultural heritage and questioned who truly loves Taiwan.
A heated debate has erupted in Taiwan over the redesign of Taipower's standard font, with celebrity Chen Yi launching a scathing critique against renowned designer Nieh Yung-chen.
Originally, Taipower's font was a calligraphy gifted by the former high-ranking official who held two large watermelons, asking calligrapher Yu You-jen for his work. Now it has been changed to a 'common computer font.'
Chen Yi took to social media late Tuesday to lambast the NT$960,000 project, which saw Nieh Yung-chen redesign Taipower's official typeface. She argued that the original font was a precious piece of calligraphy by the esteemed Yu You-jen, gifted to a high-ranking official in exchange for merely two watermelons. Chen Yi lamented that this culturally significant artwork has been replaced by what she dismisses as a 'common computer font.'
Cleverly took 960,000 yuan, I don't know who is the one who truly loves Taiwan?
Adding fuel to the fire, Chen Yi questioned Nieh Yung-chen's justification that the new characters were merely pieced together from Yu You-jen's existing works. She sarcastically contrasted the designer's substantial fee with the minimal 'payment' Yu You-jen received, posing the provocative question: 'Who is the one who truly loves Taiwan?' This statement has reignited discussions about cultural preservation, artistic value, and the commercialization of national heritage in Taiwan, with many netizens weighing in on the controversy.
What is truly worth passing down through the ages is the artistic and cultural value left by Yu You-jen, not the subsequent commercial design project.
Originally published by Liberty Times in Chinese. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.