Chivas Regal Celebrates Football Fans in Nigeria with 'I Rise, We Rise' Watch Party

In a vibrant display of brand synergy and fan engagement, Chivas Regal recently hosted an exclusive 'I Rise, We Rise' watch party in Nigeria, celebrating the spirit of football, lifestyle, and the power of collective achievement. This event, a continuation of the brand's ethos that success is a shared celebration, brought together a diverse crowd of football enthusiasts, cultural tastemakers, and fashion-forward individuals for an electrifying matchday experience.

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the event is worthwhile as I have never dreamed of winning and being celebrated on a podium like this in my life.

The Chivas Watch Party, centered around a recent Premier League clash between Manchester City and Arsenal, offered Nigerian fans more than just a viewing experience. Attendees were treated to the chance to win iconic Arsenal jerseys, autographed by the players themselves, and specially engraved bottles of Chivas Regal. The atmosphere was further enhanced by the presence of host Excel Joab, whose engaging performance kept fans on the edge of their seats throughout the tense match. The event seamlessly blended the excitement of football with the sophisticated allure of the Chivas brand, featuring hostesses dressed as referees and immersive fan zones with mixology lounges.

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One of the things that we try to do is to look for those platforms that work on collective success. That’s a team coming together to work together to win.

This partnership between Chivas Regal and Arsenal FC underscores a shared value: the idea that individual success is amplified when achieved collectively, whether it's with a team, a crew, or a clique. Solomon Okeuhie, a winner of the Do2dtun challenge, expressed his elation, stating, "the event is worthwhile as I have never dreamed of winning and being celebrated on a podium like this in my life." Enakeno Umuteme, Head of Media and Digital at Pernod-Ricard, elaborated on the brand's philosophy, emphasizing their search for platforms that champion collective success. "Football is one of those passion points in Nigeria that we know that a lot of Nigerians actually resonate with," he noted, explaining the strategic choice of Arsenal due to its massive and dedicated fanbase in the country. The limited-edition engraved bottles served as unique keepsakes, further solidifying the brand's commitment to its Nigerian audience. The presence of Nigerian music icon MI further validated the brand's alignment with the culture and aspirations of young Nigerians.

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Football is one of those passion points in Nigeria that we know that a lot of Nigerians actually resonate with. From our findings, we discovered that Arsenal has a lot of fan base, a very good fan base in Nigeria. Hence this partnership we are seeing today. So that’s the reason why it really is just to further push the message of I rise, we rise.