Consumer Council takes scam awareness campaign nationwide

The Consumer Council of Fiji has initiated its National Scams Awareness Week, extending its anti-scam campaign from the capital, Suva, to Lautoka and Labasa. The initiative aims to equip consumers across Fiji with the knowledge to better protect themselves against digital fraud.

Under the theme “Building a National Defense Against Digital Fraud,” the campaign focuses on enhancing consumer awareness, promoting safer online practices, and encouraging individuals to identify, verify, and report fraudulent activities. Chief Executive Officer Seema Shandil highlighted the necessity of this outreach, stating that consumers in the Western and Northern divisions equally require practical knowledge to safeguard themselves and their families.

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Scam awareness should not be limited to Suva, with consumers across the Western and Northern divisions also needing practical knowledge to protect themselves and their families.

A significant component of the campaign is the introduction of the "Fijian Book of Scams." This guide details common scam tactics, outlines warning signs, and provides clear reporting procedures. An iTaukei language version has also been published to improve accessibility for a wider audience.

Shandil cautioned that scammers often exploit trust by invoking fear, urgency, or excitement, frequently impersonating relatives, friends, or legitimate organizations. She advised consumers to practice "informed trust," urging them to pause and verify any unexpected requests for money or personal information before acting. The Council encourages reporting suspicious scams via its toll-free hotline at 155.

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Consumers should practise “informed trust” by pausing and verifying unexpected requests before sending money or sharing personal information.