Danantara Expands Access to First-Time Homeownership, Targeting Generation Z

The Investment Management Institution of Daya Anagata Nusantara (Danantara) is broadening access to first-time homeownership, with a particular focus on engaging younger demographics, including Generation Z. Danantara aims to create an integrated ecosystem that simplifies the process of finding and financing a home. CEO Rosan Roeslani emphasized the need for easier access for prospective buyers, especially young individuals, to compare housing options and understand financing schemes that align with their financial capabilities. "We want to create an ecosystem that makes it easier for people to own a home. In one place, potential buyers can view various housing options and gain access to financing alternatives that suit their financial abilities," Roeslani stated in a press release. He highlighted that the challenge of homeownership extends beyond just the availability of housing; it also involves the ease of obtaining information, comparing projects, and selecting appropriate financing. To facilitate this, Danantara is organizing the Danantara Housing Expo 2026, scheduled from August 27-30, 2026, at the Nusantara International Convention Exhibition (NICE) in PIK, Jakarta. The expo will feature over 200,000 housing units, catering to both low-income communities (MBR) and those outside this category. Attendees will have the opportunity to consult directly with developers, state-owned banks (Himbara), and Islamic banks to explore housing loan simulations. Danantara plans to offer financing alternatives such as down payments starting from 1 percent, interest rates or margins as low as 2.75 percent, repayment tenors up to 30 years, and installment schemes. Roeslani expressed hope that these diverse options will empower individuals to make home-buying decisions that align with their financial circumstances, noting that the properties will also be designed with attractive interest rates and favorable payment mechanisms.

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We want to create an ecosystem that makes it easier for people to own a home. In one place, potential buyers can view various housing options and gain access to financing alternatives that suit their financial abilities.