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Data still insufficient for big shows, Imran Ajmain prefers focusing on weddings
🇲🇾 Malaysia /Technology

Data still insufficient for big shows, Imran Ajmain prefers focusing on weddings

From Utusan Malaysia · () Malay

Translated from Malay, summarized and contextualized by DistantNews.

At a glance

In-depth Named sources Context piece
  • Malaysian singer Imran Ajmain prefers performing at smaller venues like cafes and weddings due to a data-driven approach to his career.
  • He uses social media data, particularly YouTube, to assess his audience and market reach before considering larger-scale performances.
  • Ajmain refutes rumors of charging tens of thousands of ringgit for wedding performances, stating artists do not typically command such fees for brief appearances.

Malaysian singer Imran Ajmain, known for his romantic hits, has opted for smaller performance settings, including cafes and weddings, citing a data-driven strategy for his career. The Singapore-born artist leverages social media platforms, especially YouTube, to meticulously analyze his audience and portfolio performance.

I use my YouTube as best as I can, uploading videos once a year. I will look at what I upload every day. From there, we can see our data, our fans, and where our viewers are from.

— Imran AjmainExplaining his use of social media data to gauge his audience and market reach.

Ajmain explained that he uploads videos to YouTube annually and monitors the data daily to understand his fanbase and viewership demographics. He believes this data is insufficient to justify larger-scale performances, stating, "I have to be honest with my own data. I cannot do something that I don't see the strength of myself."

If I want to do something bigger, I feel my data is not enough yet. I feel I am not qualified yet to perform on a large scale.

— Imran AjmainJustifying his preference for smaller venues based on his current data analysis.

This realistic assessment of his market size leads him to prefer intimate cafe tours, where he can engage with audiences of fewer than a thousand people. Ajmain values the personal connection, noting, "When we reduce the scale, I can look at people one by one. That's what I feel is most valuable in my performance."

Because I am the type who appreciates my fans. So, when we repeat performances with less than a thousand people, we can meet everyone.

— Imran AjmainDescribing the intimacy and value he finds in performing for smaller audiences.

Regarding his frequent appearances at weddings, Ajmain addressed circulating rumors about exorbitant fees. He dismissed claims that artists charge tens of thousands of ringgit for performing one or two songs at such events, calling the notion a misunderstanding. Having been in the industry for 21 years, Ajmain views his songs as integral to the romantic moments in people's lives and is unfazed by perceptions of being less exclusive due to performing at numerous celebrations.

I read that and many people said it. There was one meme that said, ‘wow, the wedding budget is this much, catering is this much, and RM100,000, RM200,000, RM300,000 is spent on artists’. For me, I don’t think any artist takes that much just to sing one or two songs at a wedding.

— Imran AjmainRefuting rumors about his high performance fees for wedding events.
DistantNews Editorial

Originally published by Utusan Malaysia in Malay. Translated, summarized, and contextualized by our editorial team with added local perspective. Read our editorial standards.

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