Days of Communication Conference to Feature Over 100 Programs and 200 Speakers

Croatia's premier communication industry event, the Days of Communication, is set to convene in Rovinj in two weeks, promising an expansive program with over 100 sessions and 200 speakers. This gathering is a crucial platform for industry professionals to dissect the evolving landscape of communication and marketing.

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Communication today arises from a combination of context, audience, and moment, not just from predefined rules, which is why it is still possible to plan strategically, but with significantly more layers than before.

A major highlight will be the session "A Story (Finally) Told: The Marketing Playbook with Mate Rimac and Damir Sabol." This discussion will feature insights from Mate Rimac, founder of Rimac Automobili, and Damir Sabol, founder of Photomath. They will delve into the strategic decisions, risks, and processes behind their globally ambitious projects, offering a rare glimpse into the concrete figures and impactful choices that shaped their brands. This focus on tangible success factors is particularly relevant in Croatia, where homegrown innovation is increasingly making its mark on the world stage.

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Some of the most successful business examples do not follow the rules that are most often implied. That is precisely why their results raise questions about how marketing actually works when so-called hero products and global ambitions stand behind it.

Another compelling panel, "Versatility of Creativity: Between the Quiet and the Noise," will feature multidisciplinary artist OKO, singer-songwriter Baby Lasagna, and designer Gala Marija Vrbanić. They will address the challenge of maintaining authenticity and relevance in a creative environment demanding constant visibility and engagement. The event also includes a session with Mario Mandarić discussing the "Kult Plave Kamenice" case, which sparked widespread debate about brand building, ownership, and protection in the digital age. These discussions reflect a uniquely Croatian perspective on navigating the globalized creative and business sectors, emphasizing practical application and local success stories.

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Creativity never comes alone. It comes with explanation, context, and a constant need for visibility, while what could once exist without an additional layer of presentation now requires clarity, speed, and continuous presence.