Deluxe No.1 opens new branch in Suva, boosting affordable footwear options

Deluxe No.1 has launched a new retail store in Suva, Fiji, demonstrating optimism in the local market despite prevailing economic headwinds. The store, located at the Yatu Lau Arcade, officially opened its doors, offering a variety of affordable footwear for families and creating new employment opportunities.

The new branch specializes in footwear for men, women, and children. A key focus is addressing a gap in the market for affordable and stylish plus-size footwear, aiming for greater inclusivity and variety for all customers. Director Deepak Parmar highlighted this emphasis on accessibility across all size ranges.

Despite facing challenges such as rising freight costs, shipping delays, and increased operational expenses, Parmar expressed strong confidence in steady local demand for essential goods. He noted that footwear remains a consistent necessity for families, with demand for affordable options persisting even during uncertain economic times. This confidence is bolstered by customer loyalty and a deep understanding of the local market.

The expansion was not without its hurdles, including global supply chain disruptions. However, the business managed these challenges through careful supplier coordination, strategic planning, and disciplined stock control. The opening has generated three new jobs, contributing to local employment. The launch underscores continued investor confidence in Fiji's retail sector, particularly for businesses prioritizing value and essential goods.

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footwear remains a consistent necessity for families, with demand for affordable options continuing even during periods of financial uncertainty.