Do’zee Launches Premium Halal Laundry Detergent

SR Asia Resources Sdn. Bhd. has introduced its latest product, Royal Blue, a premium halal laundry detergent. The new offering boasts a six-in-one formulation and has secured halal certification from the Department of Islamic Development Malaysia (Jakim).

Datuk Dr. Mohd. Syukri Ibhrim, the company's CEO, stated that the launch reflects a commitment to meeting consumer demand for high-quality products that adhere to halal standards. He noted the growing awareness among consumers, particularly Muslims, regarding halal certification, presenting an opportunity for the company to offer trusted products.

"Many consumers, especially the Muslim community, prioritize the use of halal products. Therefore, we want to produce products with halal certification to give consumers confidence," Mohd. Syukri told reporters at the product launch in Puncak Alam. He added that Royal Blue's formulation is designed for effective washing performance, strengthening Do'zee's position in the competitive premium detergent market.

The company emphasized that the production process for halal certification involved strict adherence to standard operating procedures, including the use of materials. Royal Blue contains no animal fats, utilizing only neutral, plant-based ingredients. The detergent will be packaged in a special box, making it suitable as a gift.

SR Asia Resources aims to sell 100,000 units of Royal Blue upon its market release next month. The company recorded RM60 million in sales last year and is targeting RM100 million for the current year, with nearly RM70 million already achieved by June. The new product is expected to contribute significantly to reaching this ambitious sales goal. Royal Blue will be available for RM37 per box, containing two kilograms of detergent.

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Many consumers, especially the Muslim community, prioritize the use of halal products. Therefore, we want to produce products with halal certification to give consumers confidence.