Domestic Strawberries Flood Zagreb Market, But Consumers Decry 60% Price Hike

Zagreb's markets are brimming with the first domestic strawberries of the season, a welcome sight for many. However, this springtime delight comes with a bitter aftertaste for consumers who are balking at the steep price increase. Reports indicate that the cost of local strawberries has surged by a staggering 60% compared to last year, turning what was once an affordable treat into a potential luxury.

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If you take two measures, maybe you can get them for €7. Depending on the goodwill of the seller/producer...

While imported strawberries from Greece and Turkey are currently available at more palatable prices, ranging from €2.50 to €3.00 for half a kilogram, the locally grown varieties are commanding prices of €4.00 for the same amount, or €8.00 per kilogram. This stark difference has led to widespread consumer complaints, with many questioning the justification for such a dramatic price jump.

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This means that domestic strawberries have become 60% more expensive this year!

Producers, however, point to a confluence of factors driving up costs. They emphasize the escalating expenses related to energy, labor, and essential farming inputs, exacerbated by inflation. Furthermore, a persistent shortage of seasonal workers in Croatia makes harvesting more challenging and costly, hindering production and pushing prices higher. This situation raises concerns about the future affordability of domestic produce, with producers warning that if current trends continue, consumers may soon find Croatian strawberries out of reach.

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The price of €8/kg barely covers the rising costs of energy and labor, and they warn that domestic strawberries could become a luxury if the trend continues.