"Eat something Finnish" – Finns to feed selected tourists to promote the country

Finland is rolling out an innovative campaign called "Have some Finnish" to elevate the prestige and recognition of its gastronomy among international tourists. Launched in June, the initiative invites the global community to explore the country's rich culinary landscape through a unique approach that goes beyond traditional promotional efforts.

The campaign centers on two "Official Tasting Tables of Finland" events scheduled for September 2026. These exclusive culinary gatherings will take place in coastal and Lapland regions, showcasing dishes curated by acclaimed Finnish chefs. The menus are inspired by a January survey of Finns, who identified characteristic national dishes such as salmon soup, Karelian pasties, Karelian stew, and blueberry pie.

For the coastal tasting, chef Erik Mansikka, co-founder of the Michelin-starred restaurant Kaskis in Turku, has designed a menu featuring a contemporary take on salmon soup, alongside smoked pike roe and vendace. In Lapland, chef Joel Manninen of Sky Kitchen & View in Rovaniemi, recognized as Finland's Young Chef of the Year 2025, will present dishes inspired by the Arctic landscape. His menu includes Arctic char, reindeer, and desserts featuring cloudberries and spruce shoots.

Visit Finland is selecting eight participants for each event based on applications received by June 9. The chosen individuals will embark on a four-day, all-expenses-paid trip to Finland. Beyond the gastronomic experiences, they will explore selected regions and immerse themselves in the "Finnish lifestyle," which includes activities like sauna sessions and nature excursions. This initiative aims to provide a deep, experiential understanding of Finnish culture through its food and natural beauty.