Ebrard Asserts Investments Arrive Because Competing with Mexico Isn't Easy; Country's Attractiveness Backed

Mexico's appeal as an investment destination is robust, underscored by significant capital injections from international automotive giants like KIA and General Motors, according to Economy Secretary Marcelo Ebrard Casaubon. Ebrard asserted that the ease of competing with Mexico is diminishing, attributing this to the country's strategic geographic advantages and preferential market positioning.

"It's not easy to compete with Mexico," Ebrard stated, emphasizing that establishing a manufacturing plant in Mexico offers distinct advantages compared to locations in the United States, such as Alabama. He explained that global companies are recognizing Mexico's potential, viewing it as a prime location for market access and operational efficiency. "They are seeing markets, they are seeing possibilities, they are seeing that Mexico has a preferential situation compared to other countries, and that is why they are investing," he added, urging those with uncertainty to observe Mexico's certainties.

The recent announcement of KIA's $649 million investment in its Pesquería, Nuevo León plant to produce the Sub EV3 unit, alongside General Motors' recent investment exceeding $1 billion, exemplifies this trend. Ebrard highlighted that these investments are driven by Mexico's productivity and its capacity for exporting to numerous global markets, making it a "good business" for investors.

Looking ahead, Mexico is prioritizing the development of its domestic supply chain within the automotive sector. Ebrard noted a strategic focus on increasing the local production of semiconductors, electronics, screens, and batteries – components that have historically been imported in large quantities. "Now we are going to focus, and this vehicle will help us, so that in Mexico we can do more of that. That is an important objective because you create suppliers, ecosystems. Instead of importing, you start developing them here," he explained. This push aligns with the nation's broader goals to advance in electromobility and strengthen its industrial base.