Elektra Guatemala Launches Mother's Day Campaign Blending Football Fandom and Family Offers

Grupo Salinas Guatemala, through Tiendas Elektra, is launching its 2026 Mother's Day campaign with a unique approach, positioning itself as 'The Official Store for Fanatics.' This creative strategy taps into the pervasive passion for football in Guatemala, extending that fan energy into the home and celebrating mothers as exceptional figures.

The campaign is a comprehensive 360-degree effort, encompassing television, radio, print, digital platforms, and in-store activations. It also features collaborations with well-known figures from the football world, integrating them into audiovisual materials, point-of-sale displays, and digital content. This integration aims to resonate deeply with consumers by linking the excitement of sports with the joy of family and gift-giving.

Rosa María Castañeda, Marketing Director for Grupo Salinas Guatemala, highlighted the campaign's purpose: to foster inclusive prosperity and offer tangible solutions to Guatemalan families. By combining the strengths of Tiendas Elektra, Banco Azteca, and Italika, the initiative provides quality products, competitive prices, and straightforward financing options. This integrated approach underscores Grupo Salinas's commitment to supporting the community through accessible financial services and diverse product offerings.

The product categories featured include home appliances, entertainment systems, and furniture, with special emphasis on refrigeration, washing machines, televisions, and bedroom sets. In connectivity, the focus is on leading brands of cell phones, computers, and tablets. For mobility, Italika motorcycles are promoted for their quality and reliability, with special financing available through Banco Azteca. The 'Fanáticos de las promos' initiative further enhances the value proposition with special offers and prizes for customers using Banco Azteca's 'Préstamo Sin Peros' at Tiendas Elektra.

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This season responds to the purpose of generating inclusive prosperity, of bringing real solutions to Guatemalan families, integrating the strength of Tiendas Elektra, Banco Azteca and Italika to offer quality products, accessible prices and simple and close financing options.