Estonia Finds 80% of Popular Labubu-Style Toys Dangerous

The recent findings by the Consumer Protection and Technical Regulatory Authority (TTJA) regarding Labubu-style toys sold in Estonia are deeply concerning and highlight a persistent issue of unsafe products entering our market.

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80 percent of the toys turned out to be non-compliant and dangerous.

It is alarming that a staggering 80% of these popular toys failed safety standards, with many posing serious risks to children. The presence of detachable small parts, creating a choking hazard for young children, and the detection of phthalates at alarmingly high levels, are unacceptable. Phthalates, known to harm children's health and hormonal systems, were found at concentrations 122 times the permitted limit in some cases. This is not merely a regulatory oversight; it is a direct threat to the well-being of our youngest citizens.

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Seven of the tested toys had small parts, hanging rings and decorative accessories (glasses, boots, necklace) detach from the product, posing a serious choking hazard to small children.

The TTJA's observation that manufacturers often attempt to circumvent toy safety regulations by marketing products as keychains or adult items is a cynical tactic that must be called out. These Labubu-style toys, by their very nature and appeal to children, are undoubtedly toys and must be held to the highest safety standards. The TTJA's proactive stance in removing these dangerous items from sale and recalling them is commendable and essential for protecting consumers.

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Phthalates were detected in the plastic material of three tested toys – substances that can have a harmful effect on children's health, including the hormonal system.

Furthermore, Estonia's participation in the Safety Gate system to alert other European Union countries demonstrates a commitment to broader consumer safety. However, it also underscores the transnational nature of this problem. We must continue to advocate for stricter enforcement and collaboration across borders to prevent such hazardous products from reaching our homes in the first place. The safety of our children must always be paramount.

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The largest detected phthalate content was 12.2 percent, which exceeds the permitted limit 122 times.